Though it’s best to think about holiday packaging way before your customers hit stores for Easter shopping, it’s never too late to start the day over. Failing to do so means you will miss out on the influx of holiday traffic.
But if you are all set to amp up your festive season game, branded custom made gift boxes are your best bet. This year, it’s not just multinational brands that can manage to pay for a seasonal packaging refresh, small-medium businesses too can do that. How? The Legacy Printing’s affordable and high-quality custom gift boxes have made it easy for companies of all sizes to reap benefits from this dominant seasonal marketing strategy.
But why choose custom made gift boxes for this Easter?
Here are five reasons why we think bespoke gift boxes are a major asset for brands and should be integrated into your marketing strategy.
Creates Fulfilling Relationships by Meeting Customer Needs
When looking for an item, customers expect to see signs that the vendor or manufacturer understands their needs. This holiday season, the need is quite straightforward: convenience. Since it is one of the busiest and stressful times of the year, shoppers look for brands that make the gifting process simple.
Sure, offering perks like easy returns and free shipping can work wonders for a business. But this has become more commonplace, which makes it increasingly challenging for brands to set themselves apart from the herd. With a special holiday packaging like custom made gift boxes, your brand can offer far more unique and enthralling experience.
A lot of believe that gift-wrapping is a quintessential part of the holidays shopping. Unfortunately, studies show that it isn’t something that is enjoyed. A survey conducted by Virgin Trains revealed that 67 percent of participants said wrapping presents is one of the most frustrating parts of the festive season.
So, when you relieve your customers from irksome work, you become their preferred option for the holiday spending.
Makes your Products more Eye-Catching and Pleasing
We all say that one shouldn’t judge a book by its cover, but none of us has ever followed this advice, especially when it comes to shopping. The looks of a product plays a key role in defining the desirability of the item.
If you want your product to dive off the shelf fast, come up with an engaging packaging solution. According to research, astoundingly, seven in ten customers confessed that packaging design inspires their buying decisions. For this reason, it’s essential to have attractive packaging boxes. Else, it will be pretty difficult to create a memorable experience.
Leveraging custom printed gift boxes will allow you to add value and boost customer interaction with your brand by delivering a lasting experience.
This can work well for branded retailers, who often source their products from external suppliers. If you do not sell in a niche, the only way forward for you is to give your target audience a tangible reasons to buy from you than your competition.
Carving a seasonal gift-like packaging for your goods is a terrific way to give your brand an edge over your competitors during these Easter holidays. The attractive packaging fulfills the criterion of judging something on visuals. This makes more sense when your products are likely to be surrounded by marketing imagery of exquisitely wrapped parcels.
Rejuvenate Brand Recall with Alluring Packaging
The Easter holidays are a massive source of earning for every retailer. According to stats, small to medium-sized businesses made 20 to 40 percent of their annual revenue during the holiday season. But these stats also reflect that there will be stiff competition when it comes to gaining customers’ attention during this season.
So you need to work smartly. Having a dependable packaging company by your side can prove handy in this situation. From conceiving the idea to manufacturing and printing, it won’t take a professional packaging firm too long to deliver your packages.
By outsourcing your packaging, you will not only be able to improve your odds of creating a compelling gift-like packaging but also be able to free up your time to focus on your business. In other words, it’s a brilliant proposition that will depict how your business celebrates Easter.
